VAKRA is a gothic streetwear brand based in Toronto, ON. It is currently growing in the US and the UK.
Made in partnership with Young Wi
PROJECT SCOPE
Naming, Positioning, Trademark Development, Art Direction, Brand Identity, Packaging, Illustrations, Copywriting
Designers: Taylor Camacho, YOUNG WI
SoftWare
Illustrator, Photoshop, Lightroom, After Effects, Blender, Shopify
IDENTITY
VAKRA is a celebration of non-conformity. Our collections blend urban aesthetics with a spirit of self-expression, creating a space where like-minded individuals come together. Whether you're drawn to intricate designs or bold statements, our streetwear is more than clothing—it's an extension of your unique style.
Brand Inspiration
The inspiration behind the VAKRA clothing brand is deeply rooted in the raw, rebellious energy of rap and rock culture. Drawing influence from iconic figures like Playboi Carti and the enigmatic allure of his music label, Opium, VAKRA channels a dark, ominous aesthetic that resonates with those who seek to defy convention and challenge the status quo.
MOOD BOARD
LOGOs
The logo design for VAKRA mirrors the brand's dark, enigmatic persona, drawing inspiration from the raw energy of rap and rock culture.
TYPOGRAPHY
The Art Dystopia font is bold and angular, exuding a sense of dystopian allure. Its sharp edges and unconventional letterforms capture the essence of VAKRA's rebellious spirit while maintaining a sleek, modern feel.
COLOR PALLETE
LINK TO VAKRA WEBSITE
